Briefcases, Trench Coats, and the New Car Illusion
I have to wonder what my mom must have thought when, as a 14-year old, I asked for a briefcase for Christmas. One of my television character-idols was Alex P. Keaton and I had just joined my high school debate team; as such, the briefcase was an essential wardrobe accessory. To complete the attire, I saved my own money to purchase a trench-coat; all of this to strike fear in my debate team opponents! In my briefcase, I carried my debate team plan, pens, post-it notes, some support documents, notepads, and Pepto-Bismol. I was a badass. No doubt about it . When I was 16, I started working at a local supermarket and one of my first paycheck purchases was a Motorola mobile phone. It came in a black carrying case that, unfortunately, resembled a purse, and the battery was the size of a brick. I think I may have gotten 30 free minutes a month with my plan. Phone calls were expensive and I only used it for emergencies, which included calling in my hot dog order to Midget Market ...